Bianca brings together vision, creativity and… guts. She is responsible for commercial matters and expresses her creativity in concept development for clients. In short: at Paqt Bianca does exactly what she likes and what she is best at.

“Freedom in doing things her own way, combining specialisms and doing business with a clear vision: making beautiful, innovative products. That’s been the foundation of the way we’re functioning as a team now, with colleagues, but also with partners and clients.”

Bianca founded Paqt in 2019 together with Marco. Freedom is an important value for Bianca and that has played a big role in laying the foundation of Paqt’s corporate culture.

“There are six of us, but we are all great in our own field. We give each other space to develop as professionals and also space for private and family life.”

Background

During her third-year internship (Breda University of Applied Sciences) in Bali, Bianca discovered the beauty of negotiation. She immediately liked searching for the best deal for both parties and she was successful in finding it. At an early age Bianca knew she wanted to be an entrepreneur and she started doing so in 2007, with her own agency that represented various Dutch brands on the French market. With Bianca’s personal approach of bringing products and clients together, her company grew quickly. In 2015, Bianca came back to the Netherlands, after which she worked for five years in the field of customer loyalty before founding Paqt.

“In my last position I started to specialize in the loyalty market and I devised and sold various campaigns to retailers in the Benelux. Working for a boss has always been a bit of a challenge for me. Curiosity and intuition led me back to entrepreneurship and I took some time to research how I wanted to pursue that. During that process I got to know Marco and we combined our strengths and expertise in Paqt.”

Colleagues about Bianca

Bert:
“Just like Marco, a nice, direct personality with a bit of a crazy edge. Photogenic, enormous knowledge of sales and the retail market in particular. Together with Marco and Oscar, she forms a great and versatile team.”

Marco:
“Bianca is a storyteller, she’s passionate and has a healthy dose of bluff. Commercially strong and she’s got a lot of knowledge about the retail market.”

Mark:
“Her – I’ve never done it, so I think I can dot it – attitude is inspiring.”

Oscar:
“Expressive, flamboyant, not afraid of confrontation. Always thinks along well from the customer’s point of view and also never forgets about the needs of the consumer behind the client. She’s a great counterpart to the productional, technical side of the business.”

Tanya:
“Bianca was born to work in commerce.”